Video SEO is the process of optimizing your video content so that it can be easily discovered by search engines in order to drive traffic to your site, convert customers, generate leads, sell paywall content, or any other goals you may have schemed up.
Vidcaster has automatic support for Video SEO out-of-the-box, allowing you to instantly get up and running with a Google Video Search compliant video site. Video SEO is similar to normal SEO, with a goal of improving the visibility of a website or a web page in search engines. However, video SEO is very different because search engines have a difficult time reading and indexing video content. Unlike plain text, video is an invisible blob of content (like an image) to search engines. If you embed a video in your site, there is no automatic way for search engines to figure out what is inside.
With Vidcaster, we automatically send data to Google and other search engines about your video content so it can appear in search results as a video thumbnail with a "play" icon, leading to a playback page.
If you're the DIY type – you can create video SEO optimization on your own, but it's a very complicated process requiring you to create custom XML files that connect your web CMS to your video hosting provider. We have a number of blog posts about this if that's your cup of tea:
Start driving traffic to your website through video SEO in minutes! This is a built-in feature of all Vidcaster accounts.
Basic Video SEO tips:
Advanced Video SEO tips: